New Ideas in Marketing
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Mobile deep linking can help brands define buyer persona and understand consumer behaviour.

Brands can use mobile deep linking to steer their users deeper into their apps by using a uniform resource identifier. Mobile deep linking helps marketers improve user experience on the app while increasing consumer engagement and retention.

This piece says that marketers can implement standard, deferred and contextual deep linking methods in the consumer journey, to acquire and retain users. Standard deep linking forwards users who have the app installed to specific pages, while deferred deep linking doesn’t require users to have the app installed.

The author contends that contextual deep linking can increase the conversion rates by allowing marketers to provide personalised user experience for their customers. Contextual deep linking can also help marketers gather user information like audience demographics.

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[15 minute read]

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