A strategic plan can help brands leverage live events for content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 25, 2019, 2:34 PM UTC

Marketers should assign teams to cover different stories at live events.

Having a strategic content plan, like reviewing the people invited or scheduling video interviews, can help brands effectively capture content at live events. Brands should have an interview plan under which its executives can schedule interviews with notable personalities attending the event.

This piece says that assigning teams allows marketers to capture different stories and cover all significant events. Brands should create a brief for photographers and videographers with a list specifying different styles and angles that need cover.

The author contends that exclusive offsite meetups like after-party can help in gaining participant attention while also providing an opportunity to conduct on-the-fly interviews. Earmarking a strategic location for kiosks with soundproof rooms allows brands to conduct interviews or podcasts in a professional setting.

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