New Ideas in Marketing
Essential news for marketers, summarised by YouGov

The tools will help advertisers create a campaign and complete billing information from a mobile device.

Pinterest has launched Mobile Ad Tools to allow users to create and run campaigns from mobile devices. Having chosen a Pin from the business profile, advertisers can then select automated or custom targeting options, duration of the campaign and the daily budget rules.

The promoted Pins then created could include carousel, video and standard Pin formats. Marketers will also be able to pause campaigns and adjust budgets and targeting.

Advertisers will also be able to track the remaining campaign duration, ad spend, clicks, impressions, saves and CTRs through their mobile devices. They will also be able to complete the billing information required to run an ad.

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