New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Being in regular contact with customers can keep them invested in an organisation.

With immense choices, access and transparency consumers are now more in control of their purchases. The author shares some tips to increase brand loyalty in the era of such empowered consumers. 

Brands could engage in a two-way conversation with consumers and empower them to have a voice of their own. Being in consistent contact with them and genuinely seeking their feedback can help consumers develop a sense of ownership and investment in the brand.

Businesses also could empower their employees to go the extra mile for consumers which in turn can help build consumer loyalty. This is increasingly important when competing with other companies for brand loyalty. Organisations could also ensure that their employees are empowered enough to meet and surpass the expectations of demanding and savvy consumers.

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[4 minute read]

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