New Ideas in Marketing
Essential news for marketers, summarised by YouGov

They must avoid using generation-specific language. 

The baby boomer cohort refers to those born between 1946 and 1964. The article provides that 74 million baby boomers currently live in the US and this group makes up the majority of the spending in the US economy. This piece shares tips to inform an ecommerce inbound marketing strategy when marketing to baby boomers.

Brands must avoid using generation-specific language (or slangs), which can make them seem insincere. Content created for baby boomers should be clear and concise. Focusing on value-based messages, using bullet points and easily understandable language can help advertisers reach this group effectively.

The article states that baby boomers use Facebook the most as compared to other social platforms. Brands running a Facebook ad campaign, can use advanced targeting to find baby boomers based on their age, gender and geographic location.

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