New Ideas in Marketing
Essential news for marketers, summarised by YouGov

B2B companies should use professional social media sites to showcase their products.

This piece argues that despite the recent convergence in B2B and B2C marketing strategies, brands should create polished and professional content for B2B clients. B2B marketers should be friendly while interacting with their consumers, but they should avoid being overly conversational so as not to appear unprofessional.

While B2C marketers use YouTube and Instagram as their video marketing channel, B2B consumers prefer LinkedIn as their preferred marketing medium. But the videos should well-lit and with error-free closed captions.

Brand awareness doesn’t always equal consumer trust for B2B companies. Brands should integrate public relations into their marketing strategies to maintain a positive reputation to build industry trust.

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[6 minute read]

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