Brands should evaluate their promotional offers early for the holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 30, 2019, 11:33 AM UTC

Planning well ahead of the holiday season allows marketers to run successful holiday campaigns.

Brands should start planning their holiday marketing campaigns quite early to stand out from all the deals, offers and discounts. Marketers should reconsider their promos for the festive season and offer special deals like Buy-one-get-one (BOGO) and mixed product bundling to attract consumers.

This piece says that writing good promotional copies that are addressed towards the consumer’s immediate family allows marketers to tap into their emotional core. Having dedicated landing pages that have headlines and CTAs that encourage gift-giving can help brands reinforce customer purchase intent.

Brands should review their previous marketing campaigns for their key performance metrics and optimise their landing pages for better conversion rates. The author contends that including messages like “order by…” can create a sense of urgency and promote a sense of trust and reliability.

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