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Engaging with promoters on the platform is also useful.

This article suggests how brands can use Twitter for lead generation. Marketers must be mindful that most users on Twitter are in the early stages of discovery and so, their path to conversion must be simplified.

Given that the lifespan of a tweet could only be 20 minutes, the author recommends posting regularly on the platform. Marketers must focus on improving click-through rates. Tweets that perform well on this front tend to have images attached, one or two hashtags of popular industry topics, and a link to a valuable free resource, among other elements.

Using Direct Message Cards can also let advertisers generate leads. The author motes the importance of engaging with promoters on the platform. This entails liking, retweeting their tweets and thanking users that promote the brand’s content.

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[5 minute read]

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