The development includes personal recommendations and browseable catalogs.
Social media platform, Pinterest, working towards being more shoppable has introduced a shopping section to the home feed. The launch includes capabilities such as personal recommendations and browseable catalogs.
The article cites a Neustar study which found that retailers observe twice the return on ad spend on Pinterest as opposed to on other social media platforms. Appearing at the top of the home feed, the personalised shopping hub will connect users to a curated catalog of shoppable pins.
The browseable catalogs will appear below shopping pins. Through this, customers can also view other products from a particular retailer. Previous user activity will inform product recommendations and allow for immediate purchase by the user.
[2 minute read]