Sports betting and leveraging microtransactions are emerging trends in sports marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 31, 2019, 5:49 AM GMT+0

Legalising sports betting has been observed to bring in considerable revenue as well. 

This article highlights the emerging trends in sports marketing in digital. The author shares that a large number of brands are moving their sports marketing budgets to online mediums and platforms. This is due to ease of creating and distributing new campaigns by leveraging technologies.  

The piece states that brands are starting to consider sports betting as a tactic in sports marketing. Since the US Supreme Court having granted some states the capabilities to legalise sports betting last year, seven states have brought in $8 billion in revenue.

With esports becoming mainstream, advertisers can make use of microtransactions for branding opportunities. Additionally, stadiums and arenas are trying to replicate the at-home viewing experience for audiences in the field, by integrating augmented reality with live experiences to boost fan engagement while at the game.

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