Agile marketing teams can glean consumer insights from other departments.
This piece notes that collaboration with different teams of the marketing funnel allows agile marketing teams to have a holistic view of the campaign. Working together will enable marketers from various departments to collude and gain consumer insights and develop strategies around them.
Cross-functional Agile marketing teams can improve communication between the different silos in the marketing department. This enhanced communication allows marketing teams to be customer-focused and adds value to marketing goals.
The author suggests that brands should measure the efforts of their agile marketing teams to improve productivity and customer satisfaction. Agile marketing teams focused on the customer journey, and stages of marketing funnel allow brands to run successful campaigns.
[7 minute read]