New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Partnered content can help brands generate more backlinks and build a credible reputation. 

This piece recommends that each month, a brand should work with one of their clients to generate collaborated content on their site. It can be a video or podcast interview on a co-created survey, case study or any other content format. Along with strengthening the company-client relationship, both organisations can generate backlinks and enhanced content in this process. 

Co-created content can help prospects see case studies and live examples while also improving SERPs.  Producing and promoting their content also help marketers to showcase their material to other potential clients. 

The author further suggests brands should do guest podcasts with clients. It will not only enhance the brand’s organic traffic but also bring additional exposure to both the company and its client. 

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[5 minute read]

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