New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Starting off with an optimised business profile is a must.

This piece suggests ways which businesses can adopt to achieve success on Instagram. Having an optimised business profile is a starting point. Companies can engage audiences creatively and effectively through different ad formats that the platform offers. These formats include video ads, Carousel ads and Stories ads.

Brands should experiment to find the best schedule for posting their content for higher user engagement. Influencer marketing, as part of a wider range of marketing tactics, is another measure suggested.

Marketers could also enable “shopping posts” to tag up to five products with their corresponding details and pricing information. Further, adding a “Shop Now” button helps lowering the barrier between a consumer engaging with a post and ultimately purchasing the product.

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[4 minute read]   

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