Loyalty programs allow brands in gamifying in-app experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 02, 2019, 4:51 PM UTC

Brands can increase their revenues by integrating points-based rewards on their websites and apps.

This article says that offering loyalty programs on apps and websites allows brands to create a fun way of interaction with consumers. Marketers can boost their sales and conversions by including points-based rewards on purchases to encourage increased spending from consumers.

Including scavenger hunts for symbols or objects encourages consumers to explore the brand’s website, leading to better engagement. Marketers can also incentivise referrals by rewarding consumers for bringing in new customers while also creating brand awareness.

Creating personalised gaming experiences like lifestyle quizzes allows marketers to provide relevant offers and recommendations to consumers. The author contends that including progress indictors can help brands provide consumers with their shopping progress and reduce cart abandonment rates.

Read the original article

[10 minute read]