New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Each webpage should have at least one clear call-to-action in order to enhance conversion rates.

This piece recommends marketers should design the landing page in a manner that it should be able to answer all the questions a searcher may be looking for. Peppering the landing page with images and videos can further enhance the engagement rate of the page.

Adding useful and relevant internal links can encourage visitors to spend more time on the organisation’s content and also direct search engine crawlers to other pages of the website. It can improve the overall SEO of the website while providing added value to the searchers.

The author suggests website designers should update Alt-text for images to help search engines understand the content of the page. It is also an effective way to push images onto Google Image search and drive organic traffic to the website.

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[5 minute read]

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