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Comcast’s study has also found that this is an increase of over 20 minutes year-over-year.  

According to Comcast Spotlight’s study, an average American household now spends six hours and 25 minutes watching broadcast TV every day, including both live and on-demand content. This is a jump in viewership of over 20 minutes year-over-year across the company’s network of over 17 million homes.

However, on the subscriber’s front, Comcast is reported to have lost 224,000 TV subscribers in Q2 2019 despite viewership rising. AT&T lost 946,000 TV subscribers in the same period.

To overcome the loss of subscribers, networks like Comcast owned NBC Universal, AT&T owned WarnerMedia and Disney are planning to launch streaming services. However, advertisers are navigating a shifting TV landscape that involves both cable services and a crowded streaming landscape.

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