Single click payment provides convenience for consumers and improves their overall experience

August 06, 2019, 4:38 AM UTC

One click payment solution allows consumers to pay directly from emails.

Given that purchase is an important part of the consumer journey, brands should make ease of payments a priority to provide a seamless customer experience. For example, businesses can use the one click payment method to allow consumers to pay their bills within the emails itself.

Payment buttons within emails allow customers to skip a lot of steps that they would otherwise have had to go through. The article says that with four billion email users and more than 281 billion emails sent every day, it is an ideal medium for communication and ultimately, billing.

Additionally, consumers can pay faster digitally. The author contends that this improves outstanding sales for businesses while also improving cash flow and decreasing outstanding payments.

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[2 minute read]