New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Seamless narratives and relevant messages can be used to enhance brand stories.

Brands can influence purchasing decisions by effectively communicating their objectives through brand narratives. For this, they could identify online behaviours and consumer demographics to engage with them personally and to deliver relevant ads.

Marketers can create dynamic real-time ads by using contextual data like time and location. Using customer data allows brands to further their campaign reach by creating a look-a-like model of them and build a larger audience segment.

This piece says that stories with complex thoughts and emotions can help marketers attract the attention of consumers. Reporting based on data and analytics allows advertisers to understand the impact of their narratives at every touch point.

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