New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Currently, they are the most represented generation in the workplace.

This article makes suggestions of how brands can keep millennials engaged. This cohort is most represented in the workplace with many of them starting families and buying houses. The article recommends delivering real-life experiences that mimic online experiences to boost engagement rates and sales among millennials.

Stephen Glicken, of Project Admission explains that with millennials open to spending more on experiences, brands must look to add a strong technology component to experiences. Incorporating tech, he notes, is a key component of effectively engaging this cohort.

Investing in quality and simplicity is another measure suggested. The author contends that with millennials transitioning into parenthood, providing high-value services can ease their stress while building “years-long” loyalty.

Read the original article 

[3 minute read]

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