73% of US consumers say advertisers mustn’t run ads near hate speech and pornographic content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 14, 2019, 9:58 AM UTC

Objectionable content includes pornography, hate speech and violent content, among others.

Most US consumers, 85%, think that at least some online content is either offensive, dangerous or inappropriate for some users. Of the 1,017 US adults surveyed by Trustworthy Accountability Group and Brand Safety Institute, 73% note that brands should avoid placing ads near pornographic content and hate speech.

Nearly 70% of participants hold a similar opinion regarding running ads near violent content.  Majority of survey respondents said that they would stop purchasing from a brand whose ads appeared adjacent to terrorist recruiting videos and neo-Nazi propaganda.

41% of those polled suggests that companies avoid advertising near “controversial political views.” Around 53% of participants indicate that brands should stay clear of running ads near pirated movies or TV shows.

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