It allows brands more personalisation and effective prospecting.
This piece states that brands and agencies need to focus on programmatic creative to offer improved user experience and enhance ad performance for brands, their agencies and publishers. Businesses must concentrate on conveying the right message through programmatic creatives to their users.
With brands and buyers becoming increasing sophisticated in leveraging programmatic creative allows an opportunity for one-to-one personalisation. Connecting a dynamic creative platform to the brand’s website can help strengthen a programmatic creative strategy that offers more personalisation and effective prospecting.
Programmatic creative can also be an efficient tool for publishers, allowing them to personalise their messages for improved performance. They can target regular visitors with the correct message and create a better impact.
[4 minute read]