New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Storytelling and data are vital for brands that are focused on marketing transformation.

This piece says that the combination of data and storytelling is effective in communicating a brand’s message to the right audience. Marketers should leverage the ever-growing amount of user data to deliver targeted content.

Stories must not only establish an emotional connection but also solve problems and answer questions. Data helps in striking a balance between the two by determining the audience’s pain points and addressing them innovatively to transform marketing from a “sales pitch into a relationship.”

The article states that user-generated content is a powerful marketing tool with 92% of people trusting their peers over advertisements to make a buying decision. Brands can also use virtual reality to tell immersive stories that are data-driven to forge stronger bonds with customers.

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[4 minute read]

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