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They must carefully analyse the on-page ranking factors to control or make changes to the site.

This piece recommends ways for brands to provide improved services to customers and eliminate bad SEO tactics that have an adverse effect on their ranking. Brands must conduct their SEO audit in by focusing separately on the website page, coding and other technical aspects, and factors like website structure and backlinks.

Businesses must carefully assess the on-page ranking factors before making changes to their site. The brand should analyse elements such as landing page URL, meta title, meta descriptions, headings, images and internal links as the most vital part of the website.

Businesses must ensure visitors privacy and protection. They must obtain a Secure Socket Layer (SSL) certificate to let the user know that their data is secure between the browser and the companies website’s server.

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