Creating scarcity for products can help marketers avoid cart abandonment.
Offering Limited Time Offers (LTO) like rewards or freebies along with products can help brands create a sense of urgency and increase conversions among its potential buyers. This article says that by inducing a sense of scarcity, LTOs can encourage immediate action and purchasing decisions from potential consumers.
To run a successful LTO marketing campaign, brands should ensure that their offers are exclusive and worthy of buying. A clear understanding of the sales funnel, and digital marketing strategies with the needs of their consumers allows brands to create compelling LTOs.
Marketers can create attractive advertising campaigns by building a well-structured landing page with a high-quality experience and simple offers. Creating video content can help brands grab the attention of potential consumers for their LTOs.
[12 minute read]