New Ideas in Marketing
Essential news for marketers, summarised by YouGov

How companies communicate with followers can define their brand identity.

The author recommends brands should streamline their content to improve their presence on Instagram and connect with customers on a personal level. Improving the visual quality and frequency of posts can be a game-changer for companies.

Posting content which corresponds to the brand’s identity helps companies develop a distinct personality and voice among users and competitors. Responding to positive and negative feedback on Instagram shows that the brand cares about its users’ opinions. This, in turn, attracts new customers and builds relationships with existing ones.

Brands can maximise the reach of their posts by using appropriate hashtags. These include branded hashtags, which include the company’s name or slogan to encourage user-generated content. General hashtags can be used for mass appeal, and industry hashtags can target a smaller niche with lesser competition.

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