New Ideas in Marketing
Essential news for marketers, summarised by YouGov

The adoption of digital signage allowed OOH ads to grow over static media placements.

Outdoor advertising recorded the highest quarterly growth revenue of 7.7%, year-over-year during the second quarter of 2019. The rise in attributed to ad serving technology and outdoor digital signage that adjust for factors like weather and time.

According to Cuebiq, a brand intelligence firm, emerging technology has helped OOH ads to get consumers into physical stores. Out of home media revenues reached 7% growth across all channels like billboards and transit signs, while digital had the highest returns with nearly one-third OOH revenue in Q2.

This article says more brands are trying to capitalise on OOH ads by offering “leading-edge outdoor offerings”. For example, footwear brand Pump launched a geo-targeted campaign to deliver programmatic advertisements to screens on taxis and ride-share vehicles.

Read the original article

[3 minute read]

Related Content