New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Alt text is used to aid visually impaired visitors but also displays text for broken image links.

This piece suggests that marketers should write Alt text to improve content usability and enhance user experience. Google considers content usability and user experience as two of the critical factors while indexing web pages. Additionally, it helps search engine crawlers to understand the content of a published item. 

However, the author suggests that marketers should keep the alt text short yet descriptive, while always putting a period in the end. Websites should not use it as an opportunity to unnecessarily stuff keywords.

Since webpages get only about 15 seconds to anchor a visitor, marketers should adequately format the content to including a table of contents. Keeping the paragraphs short and adding infographics can help further engagement with the content.

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[6 minute read]

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