New Ideas in Marketing
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Identifying behavioural patterns among existing consumers can help create meaningful personas.

Creating buyer personas can help brands understand their audiences better and help create unique marketing messages for them to generate leads. Marketers can use CRM and email marketing tools to establish behavioural patterns and demographics of their existing consumers.

This piece says that brands can further ask their sales team to talk with consumers directly and use their insights to establish meaningful personas. Speaking to similar consumers with differing opinions allows brands to understand and address the pain points of their customers.

The author contends that once the buyer personas are established, brands can start segmenting consumers based on similar attributes to create unique content for them. Marketers can create blog posts and different ad campaigns to address each buyer personas for better engagement.

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[6 minute read]

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