Companies must start “small and slow” with WhatsApp marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 29, 2019, 4:22 AM UTC

Ads will be introduced to WhatsApp statuses in 2020.

This article advises marketers to explore advertising opportunities on WhatsApp through the platform’s features to get ahead of the curve. The author says that although it seems counterintuitive to advertise on an ad-free platform, WhatsApp does have a 1.6 billion strong user base.

Brands can upload posts as statuses and also set up verified profiles on the WhatsApp Business app along with applying for WhatsApp Business API. These features can be handy for making product announcements and running sales promotions.

The API integration allows companies to reach a vast audience and promises “better open and response rates than emails and calls.” The author, however, suggests marketers to start “small and slow” as customers are not habituated to ads on WhatsApp.

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[3 minute read]