Google updates its content policies to make it easier for publishers to follow rules

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 29, 2019, 6:32 AM UTC

The move aims to standardise Google's content policies and restrictions across AdSense, AdMob and AdManager.

This article reports on the updates in Google’s publisher content policies. The updates will go live in September. Google’s content policies will now split into two categories, namely, Google Publisher Policies and Google Publisher Restrictions.

An outline of the types of content that cannot be monetised will be provided in the Google Publisher Policies category. This includes illegal, derogatory or dangerous and sexually explicit content. The Google Publisher Restrictions category aims to specify the types of content that may not be violating policies, but would not appeal to all advertisers.

Alcohol and tobacco-related content are some examples here. Google shares that 734,000 publishers and app developers found to be violating publisher policies were removed from its ad network in 2018.  

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