Using video in retargeting campaigns allows converting hesitant customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 29, 2019, 12:12 PM UTC

Companies could consider collaborating with influencers to produce video content.

This article suggests how video can be put to use in retargeting campaigns. It can be used to talk about a product or show it in use in a way that it highlights its uniqueness. Such a video is most useful to consumers that have questions, objections or hesitations about a product.

Videos in retargeting campaigns are also useful in conveying social proof through the use of video testimonials and reviews. Developing video content in partnership with an influencer is another measure suggested.

Online video advertising can be used to offer additional information, convey emotions and entertainment in order to create an unforgettable retargeting experience for the consumer. The videos can also convey a company’s mission, history and purpose.  

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