Announced in May, Facebook has launched its automated lead generation feature for Messenger

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 30, 2019, 3:31 AM UTC

Brands can add Facebook Messenger to their mix of channels for lead acquisition and improve customer journey.

Facebook has released its automated lead generation feature for Messenger, to all advertisers. Businesses can now engage with their customers through an automated question and answer experience via click-to-Messenger ads.

Upon clicking the “Send Message” button in a click-to-Messenger ad within the Facebook News Feed, users will be taken to the business’ chatbox. The new feature will send across a reminder to leads that haven’t responded to questions.

The article cites a report which states that 42% of those surveyed expected a response via an online chatbot within five seconds of sending a message. Advertisers can integrate this tool with a CRM platform to initiate an instant conversation with their customers, address their inquiries and streamline their communication.

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