New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Instagram stories lead to 50% of people spending more time on the social networking platform.

Creating Instagram stories that are aligned with the brand’s business model can help marketers create relevant content and eventually increase views and traffic. Brands can produce a weekly series of how-to content on Instagram stories to push engagement and conversion rates.

This piece says that Instagram stories should have a “definite beginning, middle, and end”, while keeping them brief to keep audiences interested. Brands can further consider editing their stories and make them stand out by adding colours, backgrounds and fonts to increase viewership.

Encouraging consumer to directly message from Instagram stories allows consumers to connect seamlessly with the brand while building loyalty and intimacy. The author contends that marketers can conduct polls via Instagram stories to understand consumer perception about the campaign or the brand.

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[19 minute read]

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