Mozilla switches off third-party cookie tracking in its latest browser update

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 03, 2019, 5:09 PM UTC

Third-party cookies, which are used for ad-profiling, have come under scrutiny for violating user privacy 

This piece says that Mozilla’s Enhanced Tracking Protection (ETP) feature launched in June will now be a default setting for all users with the latest v69.0 browser. The anti-tracking feature, which blocks third-party cookies, will also block crypto-mining by default.

While ETP does not block browser fingerprinting scripts by default, but a “Strict Mode” in the settings will enable users to prevent fingerprint scanning. A future release confirmed by Mozilla will also switch off fingerprinting in its default settings. 

The latest move by Mozilla is part of its effort to protect user privacy. The article says that other tech companies like Google are also working to reduce cookie tracking by third-parties amidst growing privacy concerns.

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[4 minute read]