Creating valuable content for back-to-school items can raise product and brand awareness

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 04, 2019, 3:07 AM UTC

Marketers can engage broader audiences with relevant and timely content on social media.

The back-to-school period is one of the largest seasonal shopping events from late July to the start of September. The season attracts early bird shoppers who want to avail discounts and avoid stock availability issues, as well as last-minute procrastinators who look for retailers offering quick delivery options.

Social media plays a key role in providing inspiration for products to children and assisting parents in researching products and discounts. This gives marketers an opportunity to target parents and children with dynamic advertising.

The emergence of a new market for repairing and reusing second-hand school items via social media community groups encourages sustainability and reduces expenses. Marketers can create behind-the-scenes content showing where their products are made and how they can be recycled.

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