More than 50% of users are likely to purchase from a business they can message.
This article notes that chat apps like Facebook Messenger can help brands reach a broader range of audiences and engage with them personally. Facebook Messenger, which has options to display ads in the inbox, allows brands to send click-to-Messenger ads, which can increase click-through rates.
Brands can further improve their campaign efficiency by building a quality chat-bot that can send customised messages based on user preferences. The piece further contends that messaging apps can also double up as a customer support platform and help build an intimate relationship with the consumer.
The author contends that marketers can also send event invitations and engage consumers post-event via surveys on messaging apps. Combining informative and entertaining content can help brands create organic conversations that can eventually lead to an increase in sales.
[4 minute read]