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Advanced Search can help businesses collect useful hashtags, accounts and content.

This article highlights a few fundamental elements brands could consider to utilise Twitter hashtags effectively as suggested by Kami Huyse, founder at Zoetica. Huyse stated that using two or four hashtags get the maximum reach. However, irrespective of the number, brands must offer value through their tweet.

Huyse suggests companies look at their competitors and learn from their hashtag strategies. They must identify some frequently used tags, and then study their reach and frequency.

The piece recommends businesses have one official, recognisable hashtag, which could be used in emails, as stickers, badges and even on walls during events. This way people can stay informed of “online conversations.”

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[4 minute read]

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