YouTube to pay $170 million to settle children’s privacy claims

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 04, 2019, 5:14 PM UTC

The video-sharing site had been accused of collecting data from children younger than 13

The FTC on Wednesday said that Google would have to pay $170 million to settle allegations that YouTube violated children’s privacy laws. The video-sharing platform was alleged to have collected personal information of children below the age of 13 without parental consent. 

According to the settlement, Google will also develop a system to ensure compliance with the Children’s Online Privacy Protection Act. The settlement comes one year after advocacy groups complained to the FTC about YouTube’s “illegal collection” of tracking data. 

Google has contended that it has separate “YouTube Kids” site aimed at younger children. The FTC in its complaint said that while several channels on YouTube’s leading site are aimed at children. It has also been itself as “top destination for kids” to companies like Mattel and Hasbro. 

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