New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Optimising native content on LinkedIn company page can help brands target buyer pain points and resolve them.

Brands can increase their company’s visibility and build their online presence by utilising LinkedIn company pages. Creating buyer-centric content can help brands optimise native content like “about us” space and resolve consumer pain points.

Marketers can further leverage LinkedIn’s Taglines and CTA buttons, to promote their brand, while guiding consumers to their websites. This piece says that sharing content related to employees on LinkedIn can help brands provide a glimpse into the inner workings of the company and build positive consumer sentiment.

The author contends that marketers should create and share relevant content like infographics and CEO authored articles for better engagement with the target audiences. Targeted updates can further help brands segregate content for investors, consumers and employees while increasing their page visibility.

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