New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Blending different textures can make a photo more interesting.

The author makes recommendations on how brands can create good photos for their Instagram profiles. Knowing some fundamental photography principles can help brands improve engagement on Instagram.

The piece suggests adding layers to a picture for a simple, minimalistic look. This involves having a foreground or a background while keeping the subject in focus. Using the portrait mode on smart phones can effortlessly create depth in photos.

Brands must follow the rule of thirds, “divide the frame in three uniformly spaced vertical lines and three evenly spaced horizontal lines”. The points where the lines cross each other is where the subject should be placed for a perfectly centered capture. The article also suggests analysing own posts and competitor’s posts to evaluate what kind of photos are better at generating engagement.

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[5 minute read]

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