Outbound marketing campaigns work better with more personalised experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 05, 2019, 2:11 PM UTC

Brands can use social proof in their marketing pitches to showcase positive consumer sentiments.

Personalised experiences like product recommendations and dynamic content in emails can help brands avoid sounding generic in their outbound marketing campaigns. Sending personalised emails with product recommendations based on past purchases can further help brands build deeper relationships with consumers.

Using social proofs, like a positive review, in marketing pitches, can help brands assert their reliability to potential consumers. Breaking audiences into different segments further allows brands to polish their content for various types of audiences while having a consistent brand voice.

The author contends that marketers should A/B test their similar content to evaluate what works best with different audiences. Creating an email campaign with varying content in the subject line can help brands figure out what consumers respond to better.

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