New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Marketers can use different video content types to increase audience engagement

This article says that creating engaging videos that can be shared across platforms can help brands increase their reach. Videos which play on the Fear of missing out (FOMO) factor through an intriguing title, story and call-to-action buttons could garner audience attention and help enhance engagement.

Brands can also create How-To videos to get the audience engaged with the brand. Identifying the problems and resolving them on closed caption videos can help brands retain the attention of their audiences.

This piece says that videos that help audiences discover new ideas or breaking news are also popular among audiences. Brands can create videos about new products and their features to attract potential consumers.

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[6 minute read]

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