New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Secure mobile transactions can help brands build trust and loyalty.

To live up to the increasing consumer expectations, marketers should understand the consumer shift towards convenience and create their marketing experiences around mobile devices. Brands can build consumer trust and loyalty by providing exceptional customer services along with secure and smooth transactions.

Developing secure mobile experiences can also help marketers with customer acquisition while avoiding account abandonment from existing consumers. Brands should incorporate new technologies that help them simplify mobile transactions and resolve escalations at the go.

The author contends that a multi-layered approach can help marketer’s identity proof their authentications and offer consumers a sense of security. Integrating advanced identity verification and authentication processes can give brands a competitive edge while also building consumer trust.

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[4 minute read]

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