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These new ad features will provide users with a consistent shopping experience across Facebook-owned platforms.

Social Media behemoth Facebook said it is testing an in-app checkout feature for its Newsfeed ads allowing users to make purchases directly from the ad. The social media network also announced a new ad unit for Instagram that will enable advertisers to convert organic shopping posts into ads.

The new in-app checkout feature is being tested with a “small subset” of advertisers on Facebook Newsfeed. The new ad unit for Instagram is available for advertisers via the Facebook Ads Manager.

The in-app purchasing capabilities of Facebook News Feed ads will allow advertisers to provide more a user-friendly shopping experience. The Instagram ad unit is aimed at helping businesses convert popular shopping posts into ads, amplifying their reach.

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