New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Sponsored posts on social media can help brands enhance the reach of their giveaways.

Giveaways and sweepstakes on social media platforms can help marketers boost their engagement rates while increasing their followers. Designing the giveaway posts with the right visuals and graphics along with the right keywords can further help brands with engagement rates.

This article says that marketers can also leverage sponsored posts to increase their brand visibility and target niche audiences. By responding to comments, replying to messages or even offering small rewards through giveaway posts allows marketers to build genuine engagement with their contestants.

Brands can further make the final reward moment as exciting as possible by running a live countdown through their Facebook or Instagram stories. The author contends that marketers should include terms and conditions for their contests to protect brand reputation, in case anything goes wrong.

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[9 minute read]

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