Brands should leverage negative feedback to build effective email campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 11, 2019, 5:38 PM UTC

Analysing negative reviews can help brands address consumer pain points.

This piece notes that brands can leverage negative feedback and reviews to identify and address consumer pain-points to create a seamless consumer journey. Marketers should analyse negative reviews about the brand and then create email campaigns to addressing those specific issues.

Creating email campaigns with strong and personal subject lines acknowledging customer feedback can help them stand out in overcrowded inboxes. Marketers should write honest email copies addressing consumer complaints which can help them build customer trust.

Using a familiar tone to address the audience can help further customer trust and build a positive experience. The author contends that looking out for competitor feedback further allows brands to fill out the gaps that the competition is failing to cover.

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[25 minute read]