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Merchants on Shopify’s platform made over $1.5 billion in revenue throughout the shopping weekend last year.

This piece recommends brands should experiment with sales timings instead of waiting for Black Friday weekend when most companies shower consumers with offers. Organisations can offer early sales or late sales on the occasion of Black Friday to capture audience attention.

Shoppers get a deluge of discounted offer emails during the Black Friday sales weekend and can lead to emails being overlooked. A well-written curiosity-evoking subject line can make consumers open the mail and increase the chances of conversion. 

The author further suggests brands can offer benefits like free shipping, returns or bonuses and go beyond offering discount vouchers. Offering further benefits to shoppers on Black Friday can increase the number of loyalty program members as well as seasonal customers.

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[13 minute read]

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