Companies could hold offline events to create experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 11, 2019, 4:00 AM UTC

The event’s purpose must be in line with company values.

In this article, the author suggests hosting company events as a way to go beyond just online efforts to create an offline experience as well. Through this, the company can engage customers, raise brand awareness, and become a part of the local community.

Brands must ensure that the event’s purpose is in line with the company values. The day’s program should be made clear to the attendees before the event. Marketing materials supporting the event must carry the brand’s identity. They could use visual assets such as logos on napkins or colour-coordinated signage.

Brands could upload events photos, videos and an event recap on their website post the event. Businesses can capture event attendees’ attention by adding them to the brand’s newsletter and keeping them informed on company news.

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