New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Brands can win over prospective customers by responding to their questions on Google.

This article states that businesses should work towards increasing their brand awareness and reputation in search, as these are significant factors in determining success online. Brands looking to improve their online marketing performance could use Google Questions and Answers to build consistent reputation and acquire new clients by attending to customers’ queries.

Implementing structured data for websites shows rich results to users. Companies could streamline their name, address and phone information across the web to solidify brand authority.

Marketers can display the brand’s social media profiles on the Google Knowledge Graph Box to increase their online visibility and drive more clicks to the profiles. Further, brands can benefit from PPC ads as they increase brand recall and help in reclaiming leads from competitors.

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[6 minute read]

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