Combine B2B sales and marketing teams to generate and foster leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 12, 2019, 2:29 AM UTC

For these teams to be able to target relevant leads, B2B companies need an internal protocol for updating and maintaining databases.

This article makes suggestions on how B2B organisations can accelerate sales growth. The first step is identifying challenges common to sales and marketing teams. Both teams are crucial as marketing brings with it digital tactics and sales has a human touch. When these teams are not in sync, buyers are likely to feel misinformed.

So, uniting them can help generate and foster leads before progressing to closing a deal. Another suggestion made is to thoroughly understand the target customers and their path to purchase.

Further, B2B marketing and sales teams must know their data. Businesses could develop an internal protocol for maintaining and updating databases. This allows teams to target the right leads at the appropriate time.

Read the original article

[4 minute read]